Blue Forever Whitening Toothpaste combines daily fluoride protection with a clean, mineral-inspired flavour. It contains 1450 ppm fluoride to help strengthen enamel and protect against cavities. The formula also helps remove ev...
SELAHATIN
Blue Forever - Whitening Toothpaste
Blue Forever Whitening Toothpaste combines daily fluoride protection with a clean, mineral-inspired flavour. It contains 1450 ppm fluoride to help strengthen enamel and protect against cavities. The formula also helps remove everyday surface stains for a brighter-looking smile.
Its four-step whitening system cleanses, gently exfoliates and polishes the teeth. Hydrated silica and sodium bicarbonate support stain removal, while hydroxyapatite helps smooth the tooth surface and care for sensitive teeth.
The formula also contains betaine to support moisture and comfort. Edelweiss extract provides antioxidant support, while citrus-derived limonene contributes to the product’s fresh flavour profile.
The flavour
Blue Forever is inspired by the Mediterranean. Sicilian citrus and Turkish lime create a bright opening. A subtle salt note adds a clean mineral character, followed by cooling peppermint.
Key benefits
- 1450 ppm fluoride helps strengthen enamel and protect against cavities.
- Helps remove everyday surface stains.
- Hydrated silica gently polishes the teeth.
- Hydroxyapatite supports sensitive teeth and a smoother-looking surface.
- Contains antioxidant ingredients.
- Freshens breath with citrus, salt and peppermint notes.
- Made in Switzerland.
- Vetted by The Swedish Dental Association.
- Dermatologically tested.
- Vegan and cruelty-free.
- Packaged in a recyclable aluminium tube.
How to use
Brush thoroughly twice daily. Spit out after brushing and avoid swallowing. Follow the directions on the packaging or advice from your dental professional.
Before it enters your routine.
A cleaner way to understand what the product does, how it fits and why it belongs.
1450 ppm fluorideHoused in alu tubes (recycles endlessly)Anti-inflammatoryMade in SwitzerlandContains antioxidantsVetted by The Swedish Dental AssociationVegan/Cruelty freeDermatologically tested
Use according to the product role, skin behaviour and routine needs.
AQUA/[WATER], SORBITOL, HYDRATED SILICA, CI 77891/[TITANIUM DIOXIDE], SODIUM LAURYL SULFATE, BETAINE, SODIUM BICARBONATE, CELLULOSE GUM, PEG-12, DICALCIUM PHOSPHATE DIHYDRATE, LIMONENE, AROMA/ [FLAVOR], CITRIC ACID, SODIUM FLUO...
Read before routine.
Ingredients, benefits, directions and product logic in one structured place.
The science behind the product.
The science
Benefits
Ingredients
Perfume notes


Selahatin
Swedish oral care built around luxury toothpaste, mouthwash and mouth spray with fragrance-led flavour compositions.
TYPEYOURSKIN carries Selahatin because the brand turns oral care into a precise daily ritual. Its toothpastes, mouthwashes and mouth sprays combine function with refined flavour and scent compositions, giving a usually overlooked category a clearer role inside personal care.

