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TYPEYOURSKIN product

SELAHATIN

Blue Forever - Whitening Toothpaste

Blue Forever Whitening Toothpaste combines daily fluoride protection with a clean, mineral-inspired flavour. It contains 1450 ppm fluoride to help strengthen enamel and protect against cavities. The formula also helps remove everyday surface stains for a brighter-looking smile.

Its four-step whitening system cleanses, gently exfoliates and polishes the teeth. Hydrated silica and sodium bicarbonate support stain removal, while hydroxyapatite helps smooth the tooth surface and care for sensitive teeth.

The formula also contains betaine to support moisture and comfort. Edelweiss extract provides antioxidant support, while citrus-derived limonene contributes to the product’s fresh flavour profile.

The flavour

Blue Forever is inspired by the Mediterranean. Sicilian citrus and Turkish lime create a bright opening. A subtle salt note adds a clean mineral character, followed by cooling peppermint.

Key benefits

  • 1450 ppm fluoride helps strengthen enamel and protect against cavities.
  • Helps remove everyday surface stains.
  • Hydrated silica gently polishes the teeth.
  • Hydroxyapatite supports sensitive teeth and a smoother-looking surface.
  • Contains antioxidant ingredients.
  • Freshens breath with citrus, salt and peppermint notes.
  • Made in Switzerland.
  • Vetted by The Swedish Dental Association.
  • Dermatologically tested.
  • Vegan and cruelty-free.
  • Packaged in a recyclable aluminium tube.

How to use

Brush thoroughly twice daily. Spit out after brushing and avoid swallowing. Follow the directions on the packaging or advice from your dental professional.

€22,00
Vendor SELAHATIN
Availability In stock
Size 65 mL
Product decision system

Before it enters your routine.

A cleaner way to understand what the product does, how it fits and why it belongs.

01 / Role What it is.

Blue Forever Whitening Toothpaste combines daily fluoride protection with a clean, mineral-inspired flavour. It contains 1450 ppm fluoride to help strengthen enamel and protect against cavities. The formula also helps remove ev...

02 / Function What it does.

1450 ppm fluorideHoused in alu tubes (recycles endlessly)Anti-inflammatoryMade in SwitzerlandContains antioxidantsVetted by The Swedish Dental AssociationVegan/Cruelty freeDermatologically tested

03 / Use How it fits.

Use according to the product role, skin behaviour and routine needs.

04 / Composition What matters.

AQUA/[WATER], SORBITOL, HYDRATED SILICA, CI 77891/[TITANIUM DIOXIDE], SODIUM LAURYL SULFATE, BETAINE, SODIUM BICARBONATE, CELLULOSE GUM, PEG-12, DICALCIUM PHOSPHATE DIHYDRATE, LIMONENE, AROMA/ [FLAVOR], CITRIC ACID, SODIUM FLUO...

Product information

Read before routine.

Ingredients, benefits, directions and product logic in one structured place.

TYPEYOURSKIN read

The science behind the product.

A four-dimensional rejuvenating whitening process gentle enough for daily use

  1. Deep cleansing (Sodium Lauryl Sulphate)
  2. Exfoliating (Hydrated Silica)
  3. Polishing and light-reflecting (Hydroxypatite)
  4. Enamel-bleaching (Sodium Bicarbonate)
  • Anti-inflammatory Limonene from Citrus fruit and antioxidant Edelweiss extract boosts bacterial balance and maintains healthy gums
  • The natural amino acid Betaine moisturises and nourishes
  • Mineralising Hydroxypatite provides proactive care for sensitive teeth
The science

A four-dimensional rejuvenating whitening process gentle enough for daily use

  1. Deep cleansing (Sodium Lauryl Sulphate)
  2. Exfoliating (Hydrated Silica)
  3. Polishing and light-reflecting (Hydroxypatite)
  4. Enamel-bleaching (Sodium Bicarbonate)
  • Anti-inflammatory Limonene from Citrus fruit and antioxidant Edelweiss extract boosts bacterial balance and maintains healthy gums
  • The natural amino acid Betaine moisturises and nourishes
  • Mineralising Hydroxypatite provides proactive care for sensitive teeth
Benefits
  • 1450 ppm fluoride
  • Housed in alu tubes (recycles endlessly)
  • Anti-inflammatory
  • Made in Switzerland
  • Contains antioxidants
  • Vetted by The Swedish Dental Association
  • Vegan/Cruelty free
  • Dermatologically tested
Ingredients

AQUA/[WATER], SORBITOL, HYDRATED SILICA, CI 77891/[TITANIUM DIOXIDE], SODIUM LAURYL SULFATE, BETAINE, SODIUM BICARBONATE, CELLULOSE GUM, PEG-12, DICALCIUM PHOSPHATE DIHYDRATE, LIMONENE, AROMA/ [FLAVOR], CITRIC ACID, SODIUM FLUORIDE, GLYCERIN, CITRUS LIMON PEEL OIL/[CITRUS LIMON (LEMON) PEEL OIL], SYNTHETIC FLUORPHLOGOPITE, METHYLPARABEN, SODIUM SACCHARIN, CITRUS AURANTIFOLIA OIL/[CITRUS AURANTIFOLIA (LIME) OIL], POTASSIUM CHLORIDE, CITRAL, HYDROXYAPATITE, LEONTOPODIUM ALPINUM EXTRACT, TIN OXIDE

Perfume notes
Top: Licorice & Salt

Heart: Turkish Citrus, Lime & Peppermint
Blue Forever - Whitening Toothpaste - TYPEYOURSKIN - SELAHATIN - TYPEYOURSKIN
Blue Forever - Whitening Toothpaste - TYPEYOURSKIN - SELAHATIN - TYPEYOURSKIN

Inside the brand
Brand profile

Selahatin

Swedish oral care built around luxury toothpaste, mouthwash and mouth spray with fragrance-led flavour compositions.

TYPEYOURSKIN carries Selahatin because the brand turns oral care into a precise daily ritual. Its toothpastes, mouthwashes and mouth sprays combine function with refined flavour and scent compositions, giving a usually overlooked category a clearer role inside personal care.

Open brand +
Niche Swedish oral care, luxury toothpaste, mouthwash, mouth spray, sensorial mouth care, fragrance-led oral rituals
Category Oral care
Origin Sweden
Keywords Selahatin, Swedish oral care, luxury toothpaste, luxury mouthwash, mouth spray, whitening toothpaste, oral care ritual, fragrance oral care, Stockholm oral care, Kristoffer Vural, perfumed toothpaste, luxury dental care
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