Escapist Whitening Toothpaste combines effective whitening with a warm, aromatic flavour inspired by citrus, cinnamon and almond. Formulated with 1450 ppm fluoride, it helps strengthen enamel, protect against cavities and gentl...
SELAHATIN
Escapist Whitening Toothpaste
Escapist Whitening Toothpaste combines effective whitening with a warm, aromatic flavour inspired by citrus, cinnamon and almond. Formulated with 1450 ppm fluoride, it helps strengthen enamel, protect against cavities and gently remove everyday surface stains while leaving the mouth feeling clean and refreshed.
Made in Switzerland, the formula features a four-dimensional whitening system designed for daily use. It combines cleansing, gentle exfoliation, polishing and enamel care, while antioxidants, anti-inflammatory ingredients and hydroxyapatite help support healthy gums and sensitive teeth. Dermatologically tested, vegan and cruelty-free, it is presented in a recyclable aluminium tube.
The flavour
Escapist opens with bright grapefruit and bitter orange before developing into warm cinnamon, sweet orange and almond. Peppermint and menthol create a clean, cooling finish that lingers long after brushing.
Key benefits
- 1450 ppm fluoride helps strengthen enamel and protect against cavities.
- Helps remove everyday surface stains for a brighter-looking smile.
- Four-dimensional whitening system for daily use.
- Hydroxyapatite helps care for sensitive teeth.
- Contains antioxidants and anti-inflammatory ingredients.
- Freshens breath with long-lasting citrus and mint notes.
- Made in Switzerland.
- Dermatologically tested.
- Vegan and cruelty-free.
- Packaged in a recyclable aluminium tube.
How to use
Brush thoroughly twice daily using a pea-sized amount of toothpaste. Spit out after brushing and avoid swallowing. Suitable for adults and children over six years of age unless otherwise advised by a dental professional.
Before it enters your routine.
A cleaner way to understand what the product does, how it fits and why it belongs.
1450 ppm fluorideHoused in alu-tube (recycles endlessly)Anti-inflammatoryMade In SwitzerlandContains antioxidantsVetted by The Swedish Dental AssociationVegan/Cruelty freeDermatologically testedScience
Use according to the product role, skin behaviour and routine needs.
AQUA/[WATER], SORBITOL, HYDRATED SILICA, CI 77891/[TITANIUM DIOXIDE], SODIUM LAURYL SULFATE, BETAINE, SODIUM BICARBONATE, CELLULOSE GUM, PEG-12, AROMA/[FLAVOR], DICALCIUM PHOSPHATE DIHYDRATE, LIMONENE, SODIUM FLUORIDE, GLYCERIN...
Read before routine.
Ingredients, benefits, directions and product logic in one structured place.
The science behind the product.
The science
Benefits
Ingredients
Perfume notes












Selahatin
Swedish oral care built around luxury toothpaste, mouthwash and mouth spray with fragrance-led flavour compositions.
TYPEYOURSKIN carries Selahatin because the brand turns oral care into a precise daily ritual. Its toothpastes, mouthwashes and mouth sprays combine function with refined flavour and scent compositions, giving a usually overlooked category a clearer role inside personal care.




