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TYPEYOURSKIN product

SELAHATIN

Escapist Whitening Toothpaste

Escapist Whitening Toothpaste combines effective whitening with a warm, aromatic flavour inspired by citrus, cinnamon and almond. Formulated with 1450 ppm fluoride, it helps strengthen enamel, protect against cavities and gently remove everyday surface stains while leaving the mouth feeling clean and refreshed.

Made in Switzerland, the formula features a four-dimensional whitening system designed for daily use. It combines cleansing, gentle exfoliation, polishing and enamel care, while antioxidants, anti-inflammatory ingredients and hydroxyapatite help support healthy gums and sensitive teeth. Dermatologically tested, vegan and cruelty-free, it is presented in a recyclable aluminium tube.

The flavour

Escapist opens with bright grapefruit and bitter orange before developing into warm cinnamon, sweet orange and almond. Peppermint and menthol create a clean, cooling finish that lingers long after brushing.

Key benefits

  • 1450 ppm fluoride helps strengthen enamel and protect against cavities.
  • Helps remove everyday surface stains for a brighter-looking smile.
  • Four-dimensional whitening system for daily use.
  • Hydroxyapatite helps care for sensitive teeth.
  • Contains antioxidants and anti-inflammatory ingredients.
  • Freshens breath with long-lasting citrus and mint notes.
  • Made in Switzerland.
  • Dermatologically tested.
  • Vegan and cruelty-free.
  • Packaged in a recyclable aluminium tube.

How to use

Brush thoroughly twice daily using a pea-sized amount of toothpaste. Spit out after brushing and avoid swallowing. Suitable for adults and children over six years of age unless otherwise advised by a dental professional.

€22,00
Vendor SELAHATIN
Availability In stock
Size 65 mL
Product decision system

Before it enters your routine.

A cleaner way to understand what the product does, how it fits and why it belongs.

01 / Role What it is.

Escapist Whitening Toothpaste combines effective whitening with a warm, aromatic flavour inspired by citrus, cinnamon and almond. Formulated with 1450 ppm fluoride, it helps strengthen enamel, protect against cavities and gentl...

02 / Function What it does.

1450 ppm fluorideHoused in alu-tube (recycles endlessly)Anti-inflammatoryMade In SwitzerlandContains antioxidantsVetted by The Swedish Dental AssociationVegan/Cruelty freeDermatologically testedScience

03 / Use How it fits.

Use according to the product role, skin behaviour and routine needs.

04 / Composition What matters.

AQUA/[WATER], SORBITOL, HYDRATED SILICA, CI 77891/[TITANIUM DIOXIDE], SODIUM LAURYL SULFATE, BETAINE, SODIUM BICARBONATE, CELLULOSE GUM, PEG-12, AROMA/[FLAVOR], DICALCIUM PHOSPHATE DIHYDRATE, LIMONENE, SODIUM FLUORIDE, GLYCERIN...

Product information

Read before routine.

Ingredients, benefits, directions and product logic in one structured place.

TYPEYOURSKIN read

The science behind the product.

A four-dimensional rejuvenating whitening process gentle enough for daily use

  1. Deep cleansing (Sodium Lauryl Sulphate)
  2. Exfoliating (Hydrated Silica)
  3. Polishing and light-reflecting (Hydroxypatite)
  4. Enamel-bleaching (Sodium Bicarbonate)
  • Anti-inflammatory Limonene from Citrus fruit and antioxidant Edelweiss extract boosts bacterial balance and maintains healthy gums
  • The natural amino acid Betaine moisturises and nourishes
  • Mineralising Hydroxypatite provides proactive care for sensitive teeth
The science

A four-dimensional rejuvenating whitening process gentle enough for daily use

  1. Deep cleansing (Sodium Lauryl Sulphate)
  2. Exfoliating (Hydrated Silica)
  3. Polishing and light-reflecting (Hydroxypatite)
  4. Enamel-bleaching (Sodium Bicarbonate)
  • Anti-inflammatory Limonene from Citrus fruit and antioxidant Edelweiss extract boosts bacterial balance and maintains healthy gums
  • The natural amino acid Betaine moisturises and nourishes
  • Mineralising Hydroxypatite provides proactive care for sensitive teeth
Benefits
  • 1450 ppm fluoride
  • Housed in alu-tube (recycles endlessly)
  • Anti-inflammatory
  • Made In Switzerland
  • Contains antioxidants
  • Vetted by The Swedish Dental Association
  • Vegan/Cruelty free
  • Dermatologically tested

Science

Ingredients

AQUA/[WATER], SORBITOL, HYDRATED SILICA, CI 77891/[TITANIUM DIOXIDE], SODIUM LAURYL SULFATE, BETAINE, SODIUM BICARBONATE, CELLULOSE GUM, PEG-12, AROMA/[FLAVOR], DICALCIUM PHOSPHATE DIHYDRATE, LIMONENE, SODIUM FLUORIDE, GLYCERIN, SODIUM SACCHARIN, HYDROXYAPATITE, SYNTHETIC FLUORPHLOGOPITE, METHYLPARABEN, POTASSIUM CHLORIDE, CITRUS PARADISI PEEL OIL/[CITRUS PARADISI (GRAPEFRUIT) PEEL OIL], CITRUS AURANTIUM AMARA PEEL OIL/[CITRUS AURANTIUM AMARA (BITTER ORANGE) PEEL OIL], LEONTOPODIUM ALPINUM EXTRACT, TIN OXIDE

Perfume notes
Top: Bitter Orange & Grapefruit

Heart: Almond, Cinnamon, Orange & Peppermint
Escapist - Whitening Toothpaste - TYPEYOURSKIN - SELAHATIN - TYPEYOURSKIN
Selahatin official logo - Luxury oral care brand founded by Kristoffer Vural, known for artisanal toothpaste and innovative design
High On The Beach Whitening Toothpaste - TYPEYOURSKIN - SELAHATIN - TYPEYOURSKIN
SELAHATIN toothpaste editorial image in black and white, showcasing bold, artistic oral care campaign with minimalist aesthetic
Escapist - Whitening Toothpaste - TYPEYOURSKIN - SELAHATIN - TYPEYOURSKIN
Selahatin official logo - Luxury oral care brand founded by Kristoffer Vural, known for artisanal toothpaste and innovative design
High On The Beach Whitening Toothpaste - TYPEYOURSKIN - SELAHATIN - TYPEYOURSKIN
SELAHATIN toothpaste editorial image in black and white, showcasing bold, artistic oral care campaign with minimalist aesthetic
Escapist - Whitening Toothpaste - TYPEYOURSKIN - SELAHATIN - TYPEYOURSKIN
Selahatin official logo - Luxury oral care brand founded by Kristoffer Vural, known for artisanal toothpaste and innovative design
High On The Beach Whitening Toothpaste - TYPEYOURSKIN - SELAHATIN - TYPEYOURSKIN
SELAHATIN toothpaste editorial image in black and white, showcasing bold, artistic oral care campaign with minimalist aesthetic

Inside the brand
Brand profile

Selahatin

Swedish oral care built around luxury toothpaste, mouthwash and mouth spray with fragrance-led flavour compositions.

TYPEYOURSKIN carries Selahatin because the brand turns oral care into a precise daily ritual. Its toothpastes, mouthwashes and mouth sprays combine function with refined flavour and scent compositions, giving a usually overlooked category a clearer role inside personal care.

Open brand +
Niche Swedish oral care, luxury toothpaste, mouthwash, mouth spray, sensorial mouth care, fragrance-led oral rituals
Category Oral care
Origin Sweden
Keywords Selahatin, Swedish oral care, luxury toothpaste, luxury mouthwash, mouth spray, whitening toothpaste, oral care ritual, fragrance oral care, Stockholm oral care, Kristoffer Vural, perfumed toothpaste, luxury dental care
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